In a packed lecture hall at University of London, Joseph Plazo delivered a commanding address on one of the most misunderstood forces in the modern world: how social marketing and virality are systematically engineered across the creator economy.Plazo opened with a line that immediately reframed the audience’s thinking:“Virality is not luck. It
From Posts to Power: Joseph Plazo Explains Virality at London University
During a high-profile digital media forum attended by founders, creators, and marketing leaders, Joseph Plazo delivered a commanding address on one of the most misunderstood forces in the modern world: how social marketing and virality are systematically engineered across the creator economy.Plazo opened with a line that immediately reframed the au